Cryptocurrencies (Bitcoin, Litecoin, Ethereum, etc) are the money of the future and it will be important to understand and adopt these instruments of payment as soon as possible. Any business that prepares now by accepting Cryptocurrency will be way ahead of the competition when these new financial instruments move to mainstream and everyone else is still trying to figure them out.

Switzerland (and Zug in particular) is home to a lot of the emerging Cryptocurrency and Blockchain technology. Zurich ETH is also a thought-leader in emerging Cryptocurrency & Blockchain technologies. So it only makes sense that us Baslers get involved too and don’t get left behind.